Leo Birch – Medium

Leo Birch

‘British’ does not equal ‘English’ and brands need to know the distinction.

There’s a very good chance you’re going to read this thinking ‘here’s a polemic rant from salty Welsh rugby fan annoyed by a Tweet’. And…

4 min readNov 28, 2020

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‘British’ does not equal ‘English’ and brands need to know the distinction.

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Leo Birch

ITV Sport: Tour De France Podcast — This thing and why I like it #4

Quelle surprise, another cycling thing. But I really bloody love this podcast. It’s everything that ‘sidecar’ content for sports coverage…

2 min readJul 17, 2018

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ITV Sport: Tour De France Podcast — This thing and why I like it #4

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Leo Birch

Three key takeaways from VidCon 2018

This year’s VidCon felt more multi-platform than ever before. Just a couple of years ago it was pretty much entirely YouTube’s domain but…

4 min readJun 26, 2018

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Three key takeaways from VidCon 2018

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Leo Birch

VidCon 2018: You heard it here first — TV is not dead.

It doesn’t look like I’m going to be able to complete my VidCon speaker quote bingo card. ‘Brands don’t understand creators’ — tick. ‘You…

5 min readJun 22, 2018

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VidCon 2018: You heard it here first — TV is not dead.

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Leo Birch

Dear Cannes. Influencer Marketing is hard. So let’s get better at it.

Jet lag is a killer. Three days in to my LA trip for VidCon 2018 and I’m still pretty heavily on European time. And because I’m such a…

5 min readJun 21, 2018

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Dear Cannes. Influencer Marketing is hard. So let’s get better at it.

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Leo Birch

Can’t imagine skipping Cannes? We can. We’re at VidCon.

At the risk of coming across like a bit of a prat in the first sentence of this article — this summer we at Trailer Park London turned our…

5 min readJun 19, 2018

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Can’t imagine skipping Cannes? We can. We’re at VidCon.

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Leo Birch

Rapha: The Ride of A Thousand Cols — This Thing and Why I Like It #3:

I’m a fully paid up member of the ‘all the gear, no idea’ club when it comes to cycling. Don’t get me wrong, I enjoy a weekend ride. But to…

2 min readMar 26, 2018

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Rapha: The Ride of A Thousand Cols — This Thing and Why I Like It #3:

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Leo Birch

One year on from Trump’s election win, this particular podcast is more relevant than ever.

Paranoia, revenge, showmanship, misinformation, scandal. We’ve been here before countless times since 1789.

4 min readNov 8, 2017

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One year on from Trump’s election win, this particular podcast is more relevant than ever.

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Leo Birch

Data is Nothing Without Empathy

A notable topic of discussion at the Edinburgh TV Festival this week has been the question of to what extent data should drive the creative…

3 min readAug 25, 2017

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Data is Nothing Without Empathy

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Leo Birch

How Vox have built a YouTube behemoth: This Thing & Why I Like It #1

I’m obsessed with Vox’s YouTube channel. And with you being the kind of erudite digital-native who still has enough time on their hands to…

6 min readAug 2, 2017

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How Vox have built a YouTube behemoth: This Thing & Why I Like It #1

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Leo Birch

Leo Birch

Strategist / Creative at ENGINE. Ex @BBCEarth & @BBC_TopGear. Informed opinion on TV and digital things. Ill-informed hyperbole on rugby and football.

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