Nov 28, 2020‘British’ does not equal ‘English’ and brands need to understand why that’s important.There’s a very good chance you’re going to read this thinking ‘here’s a polemic rant from salty Welsh rugby fan annoyed by a Tweet’. And considering, by the time you read this, we’ll have likely been on the receiving end of a pasting, you could be forgiven for that assuming…Sports Sponsorship4 min read
Jul 17, 2018ITV Sport: Tour De France Podcast — This thing and why I like it #4Quelle surprise, another cycling thing. But I really bloody love this podcast. It’s everything that ‘sidecar’ content for sports coverage should be. It continues the experience for the avid Tour de France viewer by giving context, in-depth interviews and an intimate feeling of what it’s like to cover an event…Cycling2 min read
Jun 26, 2018Three key takeaways from VidCon 2018This year’s VidCon felt more multi-platform than ever before. Just a couple of years ago it was pretty much entirely YouTube’s domain but this year there was significant presence from all the big guns. …You Tube4 min read
Jun 22, 2018VidCon 2018: You heard it here first — TV is not dead.It doesn’t look like I’m going to be able to complete my VidCon speaker quote bingo card. ‘Brands don’t understand creators’ — tick. ‘You need to speak fast on YouTube’ — tick. ‘What about Vine? Jk! lol.’ — somehow yes, two years on, still tick. But the whole ‘nobody watches…You Tube5 min read
Jun 21, 2018Dear Cannes. Influencer Marketing is hard. So let’s get better at it.Jet lag is a killer. Three days in to my LA trip for VidCon 2018 and I’m still pretty heavily on European time. And because I’m such a ‘digital native’ (i.e. I’m unhealthily addicted to my phone and the idea of putting it on to airplane mode for a few…Influencer Marketing5 min read
Jun 19, 2018Can’t imagine skipping Cannes? We can. We’re at VidCon.At the risk of coming across like a bit of a prat in the first sentence of this article — this summer we at Trailer Park London turned our back on the French Riviera in favour of the California Coast. These are the sacrifices we make. You’re welcome. Anyway, the…You Tube5 min read
Mar 26, 2018Rapha: The Ride of A Thousand Cols — This Thing and Why I Like It #3:I’m a fully paid up member of the ‘all the gear, no idea’ club when it comes to cycling. Don’t get me wrong, I enjoy a weekend ride. But to be entirely candid, I love the aspirational lifestyle trappings (and indeed, the expensive stash) just as much. …Cycling2 min read
Nov 8, 2017One year on from Trump’s election win, this 2016 podcast is more relevant than ever — This Thing & Why I Like It #2To which US President does this quote refer to, do you think? A great deal of paranoia — he converted the office of the presidency almost to an instrument of personal revenge. He would use any instrument of government to get back at the people... …2016 Election4 min read
Aug 25, 2017Data is Nothing Without EmpathyA notable topic of discussion at the Edinburgh TV Festival this week has been the question of to what extent data should drive the creative process. …Social Media3 min read
Aug 2, 2017How Vox have built a YouTube behemoth: This Thing & Why I Like It #1I’m obsessed with Vox’s YouTube channel. And with you being the kind of erudite digital-native who still has enough time on their hands to be reading ‘thought pieces’ on Medium, I’ll assume you are too. It’s no exaggeration for me to say that I’ve watched every video Vox have published…Social Media6 min read