Leo Birch – Medium

Leo Birch

‘British’ does not equal ‘English’ and brands need to know the distinction.

There’s a very good chance you’re going to read this thinking ‘here’s a polemic rant from salty Welsh rugby fan annoyed by a Tweet’. And…

Nov 28, 2020

‘British’ does not equal ‘English’ and brands need to know the distinction.

Nov 28, 2020

ITV Sport: Tour De France Podcast — This thing and why I like it #4

Quelle surprise, another cycling thing. But I really bloody love this podcast. It’s everything that ‘sidecar’ content for sports coverage…

Jul 17, 2018

ITV Sport: Tour De France Podcast — This thing and why I like it #4

Jul 17, 2018

Three key takeaways from VidCon 2018

This year’s VidCon felt more multi-platform than ever before. Just a couple of years ago it was pretty much entirely YouTube’s domain but…

Jun 26, 2018

Three key takeaways from VidCon 2018

Jun 26, 2018

VidCon 2018: You heard it here first — TV is not dead.

It doesn’t look like I’m going to be able to complete my VidCon speaker quote bingo card. ‘Brands don’t understand creators’ — tick. ‘You…

Jun 22, 2018

VidCon 2018: You heard it here first — TV is not dead.

Jun 22, 2018

Dear Cannes. Influencer Marketing is hard. So let’s get better at it.

Jet lag is a killer. Three days in to my LA trip for VidCon 2018 and I’m still pretty heavily on European time. And because I’m such a…

Jun 21, 2018

Dear Cannes. Influencer Marketing is hard. So let’s get better at it.

Jun 21, 2018

Can’t imagine skipping Cannes? We can. We’re at VidCon.

At the risk of coming across like a bit of a prat in the first sentence of this article — this summer we at Trailer Park London turned our…

Jun 19, 2018

Can’t imagine skipping Cannes? We can. We’re at VidCon.

Jun 19, 2018

Rapha: The Ride of A Thousand Cols — This Thing and Why I Like It #3:

I’m a fully paid up member of the ‘all the gear, no idea’ club when it comes to cycling. Don’t get me wrong, I enjoy a weekend ride. But to…

Mar 26, 2018

Rapha: The Ride of A Thousand Cols — This Thing and Why I Like It #3:

Mar 26, 2018

One year on from Trump’s election win, this particular podcast is more relevant than ever.

Paranoia, revenge, showmanship, misinformation, scandal. We’ve been here before countless times since 1789.

Nov 8, 2017

One year on from Trump’s election win, this particular podcast is more relevant than ever.

Nov 8, 2017

Data is Nothing Without Empathy

A notable topic of discussion at the Edinburgh TV Festival this week has been the question of to what extent data should drive the creative…

Aug 25, 2017

Data is Nothing Without Empathy

Aug 25, 2017

How Vox have built a YouTube behemoth: This Thing & Why I Like It #1

I’m obsessed with Vox’s YouTube channel. And with you being the kind of erudite digital-native who still has enough time on their hands to…

Aug 2, 2017

How Vox have built a YouTube behemoth: This Thing & Why I Like It #1

Aug 2, 2017

Leo Birch

Leo Birch

Strategist / Creative at ENGINE. Ex @BBCEarth & @BBC_TopGear. Informed opinion on TV and digital things. Ill-informed hyperbole on rugby and football.

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